Friday, April 26, 2024

Discussion groups – make them your own

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Have you attended a local DairyNZ discussion group recently? At the end of last season DairyNZ visited farmers to ensure they had access to resources and support, if needed. During those visits I talked to some dairy farmers who weren’t attending or were unfamiliar with discussion groups. There were many different reasons for this, but there were some common themes – they believed discussion groups were focused on a per-cow production competition or they perceived the topics to be irrelevant to them. Discussion groups have changed a lot over the past five years and if you haven’t been along for a while, it’s time to have another look. There is a strong focus on profit, not just production, and consulting officers are very open to feedback and ideas for topics.  At the end of the day these groups are for YOU so YOU deserve to get value from them.
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For example, the Hukanui discussion group in the Tararua area wanted to benchmark and share financial ideas through the lower payout so we had a group discussion to see how this could best be covered.

The group decided at each discussion group we would focus on one “cost topic” such as animal health, fertiliser, bought-in feed, drawings and so on.

At each discussion group, the first Thursday of each month, the group members bring along the detail for the specific cost item and have an open book discussion. In some areas an expert speaker will attend.

The range in costs makes for a great practical discussion.

When a group creates the cultural openness to discuss a topic, in this situation the financial performance, the energy and passion drives detailed outcomes and learnings, applying true value that individuals can implement in their own business.

The social aspect of discussion groups can be as important as the content on the day.

The social aspect of discussion groups can be as important as the content on the day.

At different times of the year, the local group will get off the farm to explore farming or non-farming businesses such as Tui Brewery, the goat industry, a top farmer or new technology such as the Feilding High School robotics farm.

The days are a social event, normally with a dinner or lunch, providing an opportunity to catch up and relax, take time off the farm and meet new people.

Competitions like “the biggest loser” over calving or the summer feed quality competition, with prizes, add value, humour and interest.

There are plenty of exciting businesses, events or opportunities in every region so talk to your local consulting officer and plan a day for your group.

My challenge to you is if you haven’t been to a discussion group in a while, turn up. You will learn something. If you have been going, talk with your local consulting officer about opportunities, competitions, and activities for the group.

Field trips, dinners, a game of touch with another local group – these are all options on the table. Be creative and drive the results you want from the day. 

For a list of discussion groups visit dairynz.co.nz/events.

• Abby Scott is DairyNZ consulting officer for Wairarapa-Tararua

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