Carrfields Primary Wool chief executive Colin McKenzie said the partnership would let J Mish design and make carpets and rugs from wool yarn grown and spun in NZ.
The products will be distributed throughout the US by the Mish network of dealers and designers under the company’s signature and promenade ranges.
“We’re very excited about expanding our relationship with J Mish, who have already been manufacturing carpets from CP Wool yarn at their facility in Cartersville, Georgia, for several years,” he said.
“We’re confident that J Mish has the reputation, resources and scale needed to put NZ wool carpet in front of consumers across the US, as a highly desirable and sustainable choice for soft flooring.”
A wool-based manufacturer, J Mish was founded in 2004 by Jack Mishkin to produce high style, quality wool carpet.
The company was subjected to a recent management buy-out.
McKenzie said the focus of J Mish on design should showcase the characteristics of NZ wool.
“J Mish is widely recognised as a leader in styling, design and colour of wool carpet in the US so they are in a great position to build the reputation and profile of NZ wool among US consumers.”
CP Wool’s arrangement in which yarn sourced and spun in NZ and exported for manufacturing in to carpet and rugs at J Mish’s North Georgia plant will continue.
Recently CP Wool announced a joint venture to distribute carpets and rugs throughout Australia and NZ under the Hushaberry Heritage brand.
