It is the second in a series by Beef + Lamb New Zealand and the Meat Industry Association, after the first was published last August.
Respective chief executives Sam McIvor and Sirma Karapeeva said collaboration had never been stronger and the recently renewed sector strategy was a strong platform to maximise the contribution to the New Zealand economy.
The report contains sections on the Red Meat Profit Partnership, Mycoplasma bovis, global trade worth $9.2 billion in 2020, free-trade agreements, the Taste Pure Nature origin brand, industry efforts in the environment, innovation and research and the 90,000-strong workforce.
Policy reforms in the environment and sustainability needed a breathing space, to allow implementation of new rules and support for the great work farmers are doing, they said.
Collaboration on climate change across the agricultural sector had convinced the government not to bring agriculture into the emissions trading scheme.
Neither was a tax applied at processor level and the government was persuaded to rethink the winter grazing reforms.
The meat organisations are working together to update the social licence strategy, communicate better with members of the public and continue to grow their trust.
“We have a great natural product the world wants.
“We have farmers, processors and exporters who have shown they are world class in successfully responding to change,” McIvor and Karapeeva said.
