Friday, April 26, 2024

Tech conference puts ag in spotlight

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After a year’s absence due to the covid lockdown last year, the MobileTECH conference is recommencing, with a focus upon the agri-tech sector.
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MobileTECH Ag will be held in Rotorua later this month, providing an opportunity for agri-tech innovators, industry leaders and early adopting farmers or growers to have an insight into trends in the sector.

MobileTECH Ag event manager Ken Wilson says organisers have worked closely with their key partner Agritech New Zealand to develop a strong two-day programme that includes addresses from Microsoft New Zealand national tech officer Russell Craig, NZTech chief executive Graeme Muller and Rezare Systems managing director for NZ and Australia Andrew Cooke.

The conference’s focus is on digital and automation technologies that will increase productivity of local operations and grow the sector’s international capability.

Taking some lessons learnt from last year’s remote-hosted event, this year’s MobileTECH Ag will also be live streamed, increasing access for growers and farmers keen to have an insight to developing technology.

A key message for delegates in past years has been learning to better understand and use operational data generated from farming and growing activities for better decision-making, with artificial intelligence, machine learning and robotics all highlighting the potential in this area.

Wilson says the sector has been buoyed further by good government support and the underpinning of Agritech NZ and Callaghan Innovation. The launch of NZ’s agri-tech Industry Transformation Plan (ITP) has also provided a pathway for growth.

The conference runs from March 23-24, with details on the website www.mobiletech.events

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