Most programmes financed would be aimed at countries and regions outside the EU, such as China, southeast Asia, Japan, the Middle East and America though there would still be some budget for promotions inside the EU.
EU Farming Commissioner Phil Hogan has been drumming up interest for EU agricultural products in Asia, visiting Vietnam and Indonesia recently.
“I was struck by the interest being shown by importers and consumers in this part of the world.
“The further expansion of our promotion programmes next year is particularly important as it will help to stimulate jobs and growth in the agri-food sector.”
Responding to questions about whether British farmers would be entitled to bid for the cash because funded promotions would continue beyond 2019, Agriculture and Horticulture Development Board exports head Peter Hardwick said “While we cannot be certain, it is highly likely that campaigns which run on beyond the date of exit would be covered by transitional arrangements as part of the deal.
“At present, the EU is still accepting UK applications.
“There may be a time when this may not be possible but as things stand, our European partners remain confident of our involvement in submissions for promotion funding.”
