Launched in March this year, the new digital initiative AgWomen Global was a drive to promote women living and working in primary industries in New Zealand and abroad.
“We want to celebrate women who help shape the primary industries no matter the size or the part they play by including dynamic content throughout the project, with short video snippets, notes of encouragement and celebrations of success within our community,” AgWomen Global founder Chelsea Millar said.
“It really is about celebrating these women’s contribution, encouraging the next generation to follow in their footsteps and connect a global community of like-minded people who can celebrate their successes together.”
AgWomen would be a year-long project celebrating and sharing unique stories from 365 different women, all who had contributed in shaping the primary industries.
At the end of the 365 days a coffee table book would be produced sharing all 365 stories.
“The content, which comes directly from women who experience it first hand, will share the successes and hardships of the primary industry as they know it,” Millar said.
Images accompanied by written stories would be posted on the AgWomen Global Instagram and Facebook accounts as well as an extended story published as a blog on the website www.agwomenglobal.com.
“This allows the audience a real opportunity to engage and share the women’s stories.”
Millar said the women profiled would not only be from farms or the wives of farmers, they could be in a business that supported the industry, such as insurance, banking or media.
“There are many amazing women doing amazing things throughout our industry and they all have a part to play in its success,” she said.
“We want to showcase a range of primary industry women by telling their stories digitally and bringing the audience on a journey to showcase and explore all parts of the industry.”
AgWomen had stories from a range of women in NZ as well as stories from the United Kingdom, Australia, Canada, United States, Chile and Argentina, with the hope of gaining more locally and abroad.
The AgWomen team collected more than 100 names and had 30 stories written to launch on March 6 but needed at least 265 more women to profile and encouraged women to contact them if interested or if they wanted to nominate someone to have their story told.
“Every woman who is connected to the industry contributes to its success and we want to share the breadth of impact we have on our industry,” Millar said.
“By engaging with your community, doing the school run, inventing new tools or even working within an agribusiness, you’re all playing a part in making the boat go faster so please share that with us.
“We would love to profile you.”
A PledgeMe campaign had been started to help to raise $28,500 to ensure the initiative’s success.
For more information, to forward a story or make a pledge go to www.agwomenglobal.com
