Wednesday, April 17, 2024

MEATY MATTERS: Farmer groups must lead change

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Red Meat Profit Partnership Action Groups are a key initiative of the $64 million Primary Growth Partnership project jointly funded by farmers via Beef + Lamb New Zealand, six meat processors, two banks and the Government through the Ministry for Primary Industries.
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RMPP’s objective is to drive sustainable productivity improvements in the sheep and beef sector to deliver higher on-farm profitability.

It has a seven-year lifespan and is due to wind up in late 2020 but the expectation is for a number of the projects to gain momentum of their own that will become part of business as usual. 

The hope is Action Groups will continue long into the future because, as RMPP chairman Malcolm Bailey says, “Farmers will see the benefit of putting a dollar in to get $10 back.”

There are 120 groups but the goal is to build the number up to 350, which, he expects, will involve a quarter of the commercially operating sheep and beef farms in the country.

As well as the action network, RMPP has a range of other projects, all with the objective of increasing farmers’ productivity through training and capability building, a comprehensive set of key performance indicators and measurement systems, data systems like electronic animal status declarations and online support tools and an industry-wide farm assurance programme. 

A companion programme, Understanding Your Farm Business, run in conjunction with the Agriwomen’s Development Trust, aims to increase the involvement of women in farming.

Setting up an Action Group takes a while from the expression of interest and finding a facilitator to reaching agreement on action plans and objectives, which will differ between groups and geographical locations. 

Each group consists of between seven and nine farm businesses, which receive $4000 a farm to fund their activities, including costs of facilitation and guest speakers. In the second year each farm business will contribute $800 to cover further costs and demonstrate commitment to the group’s activities. 

After that it will be up to the farmers to decide whether the investment of time and money justifies continuing the programme. The purpose of each group is to develop an action plan to deliver improved profitability or other objectives such as improving the quality of water in their catchment, identified as relevant to the area and member farm businesses.

The establishment of the RMPP Action Network came about as a result of research among farmers. 

While valued, field days, monitor farms and discussion groups don’t necessarily address the challenges of an individual farm nor lead to a specific action plan. It is not the intention of the groups to replace discussion groups and field days but to introduce a get-stuff-done, farmer-led, individual and group plan that provides peer support and encouragement.

Factors critical to the success are, firstly, somebody to act as a connector or co-ordinator who could be a farmer, a rural banker or consultant and, secondly, the facilitator who might be anybody willing to do the training, including rural consultants, farmers and meat company extension staff. There is a very thorough training process for facilitators that recognises how important good facilitation is to a successful outcome. 

Manawatu consultant John Stantiall facilitates five groups from King Country to Dannevirke. He takes them through a futuring process to identify areas farmers want to improve and extra skills needed then engages subject matter experts who can communicate relevant information and help them develop those skills. 

Stantiall has many years of facilitation experience and is convinced this approach is the correct one to build knowledge, confidence and resilience but it also depends on the involvement of farmers with an open mind who are prepared to learn. 

The key to the success of this process is its farmer-led approach. 

The role of the facilitator is not to tell the group what it should do but to tease out those aspects the members agree are most important to their farm performance, productivity and profit. 

For example, a North Otago group was initiated after one property had participated in the RMPP pilot farm programme and wanted specifically to find out how to make sheep farming on irrigated land pay. A bit further north some of Anzco’s extension staff have completed facilitation training and act as facilitators for several groups that do not need to be exclusively made up of Anzco suppliers.

Anzco livestock manager Grant Bunting says the company’s extension team provides a point of difference and the programme is very positive from Anzco’s perspective with very encouraging participation. He notes each group is largely a product of its member participants and there can be a lot of variation between different groups but the overall programme will contribute significantly to farmer knowledge and productivity.

RMPP has many different parts but they are all targeted at meeting the stated objective. 

The action network lies at the core of the programme, which will succeed only through the support and commitment of the farmers who belong to the action groups throughout the country. 

With just over a third of the target number as yet in operation and less than three years of RMPP to run, there is still much work to be done before the programme can be regarded as a complete success. Evidence to date suggests, provided enough farmers participate, the farmer-led action network can be a real game changer.

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