Friday, March 29, 2024

MEATY MATTERS: Customers demand green farming

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Beef + Lamb New Zealand’s environment strategy, launched last month, has the vision for sheep and beef farmers to become world-leading stewards of the natural environment and sustainable communities.
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The strategy’s four areas of focus – cleaner water, carbon neutrality, thriving biodiversity and healthy productive soils – each has specific goals supported by a detailed plan for implementation by 2022. 

The goals are for farmers to improve fresh water quality, move towards carbon neutrality by 2050, provide habitats that support biodiversity and protect our natural species and improve soil health and productivity while minimising soil loss. 

The main challenge for B+LNZ is to gain the commitment of all its levy-payers to sign up to work towards the goals and the strategy states how it proposes to do that. 

Its modus operandi will be to start with individual farmers, equipping them with the knowledge, tools and incentives to manage their resources and make the necessary changes. 

The next step will be to broaden the scale of the programme by providing expert support to help farmers work with a wider catchment of stakeholders in their community. 

The third component will be the involvement of customers and the broader NZ community in working together to share problems, identify opportunities and implement solutions.

The key starting point is the Land and Environment Plan for each farm. B+LNZ is refreshing its Land and Environment Plan programme to widen the scope of environmental issues it will cover, including carbon and biodiversity, and will provide increased support for farmers to implement plans. 

B+LNZ is also looking at how it can integrate the farm plans with the Farm Assurance Programme (FAP). 

Although farmers might be reluctant to complete yet another plan in addition to regional councils’ farm environment plans, FAP, health and safety plans and others, about 40% of sheep and beef farmers are estimated to have the equivalent of an LEP already, even if it is not specifically recorded as such.

While it seems logical to work towards merging two or more of the plans, each one has a specific purpose. Regional council plans are specific to the issues in each region and are more about compliance, the FAP provides assurance to customers about origin, product integrity, animal welfare, traceability and biosecurity as well as environmental sustainability while the focus of the LEP is on farm management and resource allocation for the best environmental outcomes.

Inevitably, there will be elements where one plan’s requirements will overlap with another’s but it will be important to ensure the minimum overlap while covering all the critical elements. The objective is ultimately the integration of FEP, LEP and FAP to streamline the compliance process and provide the opportunity for financial reward for farmers operating above base requirements.

B+LNZ’s Environment Strategy document has the stated goal of every farm having its own active LEP in operation by the end of 2021, which is an ambitious target and will put great responsibility on both individual farmers to commit and on B+LNZ to provide farm planning workshops through the Red Meat Profit Partnership Action Network. 

North Canterbury farmer James Hoban tells me he is very pleased to see B+LNZ providing leadership on environmental issues because it is important to make a commitment as a sector to justify NZ’s claims about natural farming. 

He believes, while sheep and beef farmers are already managing their farm environments well, it is important to document what they are doing but he suspects it will require clear leadership and encouragement to ensure the majority actually adhere to the documentation requirement. 

His view is it would have been radical 10 years ago but today it should be business as usual.

“It’s just part of farming now though we aren’t the only businesses facing more paperwork. We have to be proactive on environmental issues and I think the strategy is one of the best things B+LNZ has done in recent years,” he says.

B+LNZ chairman Andrew Morrison says it plays to our strengths for NZ to be able to demonstrate to our markets the uniqueness of our pasture-based farming systems and very soft environmental footprint. 

Sheep and beef farmers must have documented systems that meet customer expectations and though he feels most farmers are 90% there, they might not have recorded them yet. That is where B+LNZ’s role to drive behavioural change comes in.

The virtually simultaneous launches of the Environment Strategy and the Red Meat Story are not entirely coincidental because it is obviously very important for the red meat sector to back its country of origin brand campaign with a strong environmental back story. 

The claims that underpin Taste Pure Nature – wide open spaces with lush green grass for animals to graze, a gentle climate and the light touch of the natural environment – put demands on all sheep and beef farmers to demonstrate environmentally sustainable business practices that are applied to the production of NZ beef and lamb.

At a time when climate change and biosecurity incursions are presenting increased challenges to our farmers and the country, it is reassuring to see B+LNZ step up to assume a true leadership role for the meat industry. 

All farmers owe it to each other to make sure they get in behind these initiatives.

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