OPINION ARCHIVES

MEATY MATTERS: Confidence despite headwinds

Since I attended the 2016 Red Meat Sector conference having missed last year’s, several things have changed considerably: two years ago Donald Trump wasn’t United States president, Silver Fern Farms hadn’t concluded its capital-raising with a Chinese investor, alternative proteins and non-meat burgers weren’t on the industry’s radar and there was little recognition of the need for a Red Meat Story.