However, collaborations and strategic partnerships are seeing improved opportunities ahead for the pioneering deer industry.
In this week’s Opinion-maker, we hear from Deer Industry NZ, venison marketer and deer farmer, how they plan to capture value in a changing world and climate.
Velvet coalition targets China
Deer Industry New Zealand’s velvet marketing manager Rhys Griffiths will discuss three companies’ marketing deer velvet antlers in Asia have formed a coalition to develop a New Zealand velvet market as a health food ingredient in China.
SFF, DINZ team up on venison project
Silver Fern Farms group marketing manager Nicola Johnston has been selected to work with Deer Industry New Zealand (DINZ) to develop a venison marketing project in China.
PANEL: Unclear how deer farmers will meet emissions targets
Deer Farmers Association executive committee member Mark McCoard and Deer Industry New Zealand environment project manager Phil McKenzie will discuss how deer farmers will be looking to implement some novel intervention if they are to achieve climate change emission reduction targets.
McCoard and McKenzie will discuss how to make deer animals and farming systems more efficient, producing more venison and velvet from reduced feed intake, potentially on a smaller grazing area.
