Friday, April 19, 2024

SenseHub monitors treats

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Consumers of Nestle products can be assured the treats they like best have been made with milk from happy, healthy cows.
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As part of Nestle’s commitment on animal welfare it has partnered with Antelliq’s Allflex on a pilot programme to monitor dairy cows’ wellbeing through Allflex’s SenseHub on several Nestle farms.

The collaboration aims to provide Nestle with full visibility into the wellbeing of individual cows and the herd according to a set of key performance indicators.

Sensehub, which monitors dairy cows’ wellbeing on farms producing milk for specific Nestle products, is a sophisticated system in which cows are fitted with either a collar or ear tags.

SenseHub delivers actionable information on the reproductive, health, nutritional and wellbeing status of individual cows and groups. 

The system has the potential to drive continuous improvement of animal welfare, more efficient farm management and more productive dairy farm operations.

The project builds on Allflex’s long-standing relationship with Nestle, founded in 2014 when Allflex was chosen to lead the cow monitoring and welfare aspects of the Dairy Farming Institute (DFI) in China. 

“We are very pleased to expand our co-operation with Nestle, a company that shares our belief in the importance of cow wellbeing as an element in responsible production of milk-based food products,” Antelliq chief executive Dr Stefan Weiskopf says.

“SenseHub enables multiple aspects of cow wellbeing to be measured and we are excited to be sharing these abilities with Nestle to help consumers be better informed and confident in the food they feed their families.”

Cattle can be monitored from birth to culling and with the ability to match tag type and application plan level to the various groups of animals on the farm, farmers can gain actionable insights to optimise the productivity and wellbeing of all their livestock for more sustainable and profitable operations.

SenseHub is suitable for any size operation, including large farms with more than 1000 animals, and can make data-driven decisions for maximised productivity. 

The system is simple to install, use and maintain and can be integrated with most sorting gates. 

It is also easily upgraded, providing value from the start, with long-term investment protection.

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