On Tuesday 28 yearling and mixed aged bulls and four yearling and rising two-year-old heifers were registered for the sale being managed by StockX.
Society president George Climo said he hoped it would attract new interest and new buyers.
Last year the society held a two-hour online auction through PGG Wrightson, with the 10 animals on offer attracting 60 bids.
But Climo said PGG Wrightson wanted to change the timing of the sale and charge commission rates of 9%, prompting the society to look at its options.
Being a small society, selling costs were significant and StockX was charging 1% commission for registered bulls and 2.5% for unregistered.
The company’s sales and marketing manager Emma Oliver said the offering was to go live at 6am on Friday when potential buyers could download animal performance data, see photographs and videos or arrange farm visits to view the stock on offer.
The sale was based on an open tender and closed at 8pm on Wednesday September 6 with payment held in a trust account until the buyer was satisfied the stock delivered was what he bought.
Oliver said StockX had held a number of bull sales this season for individual breeders.
