Gourmet Direct is a nationwide e-commerce business specialising in NZ meat.
SFF group marketing manager Nicola Johnston said the partnership is a natural fit with online shopping becoming more popular than ever following the covid-19 lockdown.
Gourmet Direct has developed a loyal customer base that values its selection of premium meats, product quality and superior customer service, she said.
“Having our products on Gourmet Direct’s online platform also means we can gain valuable insights direct from our customers about what they want to see from SFF as a quality, grass-fed lamb, beef and venison brand.”
Gourmet Direct owner Kate King said “Showcasing Kiwi farmers and their exceptional meat products with our customers who value quality and convenience is at the heart of our business.
SFF’s retail range is trimmed and portioned. It is also sustainably packaged in recyclable outer sleeves, which have halved its plastic waste.
The range will be expanded to include more specialty and seasonal products.
Silver Fern Farms continues to supply its existing retail partners and their online delivery platforms.
