Friday, March 29, 2024

Alliance beefs up offering

Neal Wallace
Alliance Group has launched premium branded beef under the label Pure South Handpicked 55 Day Aged Beef.
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To qualify each carcase, irrespective of breed, is individually selected and visually assessed. 

It must have a high marbling score, low Ph range and extended wet aging.

The launch follows three years of research and will be targeted at the New Zealand food service sector and overseas markets.

Alliance marketing manager Peter Russell said for the last year the co-operative has been trialling product with chefs and premium restaurants.

Many chefs buy beef and age the product themselves for several weeks with varying degrees of success. 

“With Alliance effectively pre-aging the product it enables Handpicked 55 Day Aged Beef to be delivered to a tight specification for a guaranteed high-quality eating experience. 

“The product can be used straight away or dry aged further.”

Russell said only a fraction of the very finest beef is selected – certainly in the low single percentage figures.

West Otago farmer Lloyd Brenssell said Handpicked 55 Day Aged Beef will reignite the Alliance Group’s beef business by blending his role of producing the best animals and its role of processing it.

A third generation farmer at Moa Flat, Brenssell runs 1200 breeding cows on 9500ha.

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