The new Primary Sector Council of lateral thinkers and disrupters will provide a vision and a sense of direction that will be effective but not imposed.
“Our long-term viability depends on us connecting effectively with the international consumers who are prepared to pay for NZ products because they know they are the finest and safest money can buy,” he said launching the Situation and Outlook for Primary Industries.
All primary industries contributed to the 11.8% forecast increase in export revenue in the year ending this month.
He mentioned horticulture having huge potential, now earning $5.5 billion annually and forecast to reach $6.3b in 2022.
In contrast wool is a wasted opportunity in a world moving away from hydrocarbons and rediscovering natural fibres.
“If we can’t get images of our country and the sheep that grow the fibre to boost wool sales then there is something wrong,” he said.
O’Connor also referenced the social licence to operate for all farming industries. The dairy industry is regaining general approval over water quality but the reputation of forestry slipped in the recent East Coast floods.
Forestry Minister Shane Jones’ criticism of Fonterra chairman John Wilson was dismissed with reference to the Ministry of Primary Industries review of the Dairy Industry Restructuring Act.
“I am not saying that Fonterra is our best-performing company but it should be and it needs to be,” O’Connor said.
“It’s not for me to make judgment beyond that. Hopefully the review will throw up clear guidance on what needs to be changed.”
The Government believes in providing guidance, clear signals and legislation where necessary.
