MacPherson says the Farmax decision-support tool has a pivotal role to play in supporting the future of New Zealand’s pastoral farming sector.
“Now, more than ever, thinking farmers need powerful, evidence-based software support tools backed by science and leverage close relationships with reputable sources like AgResearch to create sustainable business plans for farmers that are capable of meeting the challenges posed by climate change and water quality issues.
“I am confident that Farmax has and will continue to play an essential part in supporting farmers, farm consultants and bankers.
“I want Farmax to grow in size and expand our footprint in NZ by producing powerful, practical and user-friendly software solutions to enhance the productivity and profitability of NZ’s pastoral sector.”
MacPherson, who was appointed by the AgResearch board, is chairman and co-owner of Sewell Peak Farm, an intensive 950-cow dairy farm near Greymouth.
He also served on the Westland Milk Products board.
The former vet founded, owned and managed vet practices in Waikato before establishing his career in governance roles in a number of industries including as a director then chairman of Focus Genetics. He successfully ran for Waikato Regional Council last year.
He says his work experience makes him uniquely placed to lead a business that provides farmers with science-backed information to develop their businesses in a landscape influenced by an evolving regulatory framework.
