Weaner deer prices fall

Difficult summer and autumn weather combined with the uncertainty bedevilling the venison trade amid covid-19 created the perfect storm for deer farmers.

China reopens for venison

China has reopened for New Zealand venison exports following its clampdown on illegal sales of wild animal meat.

Deer industry wary on reforms

The deer industry remains cautious of the Government’s latest freshwater policy decisions given there is little expertise outside of the deer industry about to how minimise the impacts of deer on the environment.

Deer sector ready for challenges

After several seasons of strong export returns New Zealand’s venison farmers are well positioned to overcome the severe trade disruptions of covid-19, Rabobank animal proteins analyst Blake Holgate says.

Velvet up, venison down

Velvet exports for March were up while venison exports were down, telling two different stories for the deer industry.

Venison faces tough times ahead

Venison marketers have wound back shipments for summer consumption in most European markets.

The closure of restaurants and bars across much of Europe in March slowed venison sales but the well-entrenched game season is expected to ensure a demand for New Zealand venison for the rest of the year.

Velvet quality keeps improving

Velvet quality is higher now than in the past 30 years and deer farmers should be rightly proud of what they have achieved, Deer Industry New Zealand chief executive Innes Moffat says.

But better quality aside, with demand and prices beginning to plateau the industry is not looking for new producers to enter the fray.

Deer sales hit choke points

Deer processors and exporters are digging deep as they explore all options available to reach consumers, Deer Industry NZ chief executive Innes Moffat says.

The spread of covid-19 from Asia to Europe, North America and New Zealand and the closure of food service and hospitality establishments is causing significant issues.

Venison escapes virus disruption

Deer in the farm mix spread the market disruption risk with because venison sales to China are not seriously affected by coronavirus, Deer Industry New Zealand chief executive Innes Moffat says.

Over many years the deer industry has actively sought to diversify its markets to reduce the impact of disruption to any one and it’s done pretty well, Moffat said. 

Dinz gets farm performance man

Deer Industry New Zealand has beefed-up its on on-farm services with the appointment of a farm performance manager.