Cutting deer emissions tricky

Reducing carbon emissions won’t be easy for deer farmers with cutting stock numbers the only option for many.

Green cred ensures velvet sales

New Zealand’s reputation for high-quality velvet has ensured trust in both traditional and health food markets, industry leaders say.

Venison spreads its wings

Farm-raised venison is changing with New Zealand no longer having all its eggs in one basket, new Deer Industry NZ chief executive Innes Moffat says.

Spring venison spike back

The return of the spring peak in venison prices is not expected to reach the unprecedented highs of last year.

Deer fascination lasts lifetime

Geoff Asher’s passion for deer began when he was a youngster growing up in the Hutt Valley and has led to a 40-year career in deer research now capped with the industry’s highest honour. He talked to Annette Scott.

Consumers want constant progress

There's an exciting future for farmed venison but industry leaders have raised the flag on millennials and climate fears driving major change.

Farming to fit the landscape

The vision of a sustainable farming system ensuring long-term protection of the environment and sustainable production has earned Central Hawke’s Bay farmers Evan and Linda Potter top honours in the biennial Deer Industry awards. They talked to Annette Scott.