DEER ARCHIVES

Green cred ensures velvet sales

New Zealand’s reputation for high-quality velvet has ensured trust in both traditional and health food markets, industry leaders say.

Venison spreads its wings

Farm-raised venison is changing with New Zealand no longer having all its eggs in one basket, new Deer Industry NZ chief executive Innes Moffat says.

Spring venison spike back

The return of the spring peak in venison prices is not expected to reach the unprecedented highs of last year.

Deer fascination lasts lifetime

Geoff Asher’s passion for deer began when he was a youngster growing up in the Hutt Valley and has led to a 40-year career in deer research now capped with the industry’s highest honour. He talked to Annette Scott.

Consumers want constant progress

There's an exciting future for farmed venison but industry leaders have raised the flag on millennials and climate fears driving major change.

Farming to fit the landscape

The vision of a sustainable farming system ensuring long-term protection of the environment and sustainable production has earned Central Hawke’s Bay farmers Evan and Linda Potter top honours in the biennial Deer Industry awards. They talked to Annette Scott.

Ag offsetting others’ emissions

The Government’s targets for methane reduction are unrealistic and unfair and there’s little sense in sacrificing New Zealand’s economic backbone in the Zero Carbon Bill, Deer Industry NZ chairman Ian Walker says.

Softer deer prices still firm

Venison prices have softened from their peak in October when prices became too hot for some manufacturers but Deer Industry New Zealand reports markets are still travelling well.