a2MC considers itself to be different to other dairy companies in that it is a premium company which is building a global business based on unique intellectual property relating to a2 Milk™ branded dairy and infant formula products.
a2MC is dual listed on the NZX and ASX and has operations in Australia, New Zealand, the UK, China and the US.
The majority of the company revenue is currently generated from the Australian market where it sells its full range of products which includes: fresh milk, long life milk, cream, yoghurt and infant formula. a2MC primarily targets consumers who 'don't get on with regular milk', which according to an independent study accounts for approximately 19% of milk drinkers in Australia. a2MC finds it also attracts health conscience and progressive consumers who do not have any issues consuming milk.
a2MC is targeting selected global markets with specific products. It is focussing on strengthening the a2 Platinum™ brand in China amongst a targeted consumer group. At present a2MC supplies both fresh and long life milk as well infant formula to China. a2 Platinum™ branded infant formula is processed and packaged in NZ by Synlait. Within China a2MC plans on focussing its sales initially within 'mother and baby' stores, using online channels, and high-end supermarkets.
a2MC entered the UK market in 2011 through a joint venture with Robert Wiseman Dairies but this year plans to invest approximately £3.5 million to fund growth initiatives in this market.
Source: The a2 Milk Company Investor Presentation
a2 Milk™ milk products are currently being launched in the US market. Initially the entry into this vast market will be concentrated on the West Coast region before extending distribution into other states. In Southern California a2 Milk™ products will be available from April 2015.
a2MC business model is focussed on revenue growth in key markets through re-investment of Australia and NZ earnings.
Click here to download The a2 Milk Company Investor Presentation
