The owner of Gold Creek Charolais stud and past leader of Allflex Livestock Intelligence in Asia-Pacific and China says he welcomes the opportunity to step into the role, at a time when turning farm data into usable information has never been more critical to business success.
“FarmIQ with its farmer-centric approach to data is one of the best platforms for making it possible for companies with data collecting software and technology to hook into, and over time I believe this will only grow,” he said.
Having headed up Allflex Livestock Intelligence for 15 years, McManaway comes with a deep understanding of farm data collection, and the ability to integrate livestock tagging systems to become more than just a compliance box to be ticked.
“At Allflex we recognised that capacity early on to turn NAIT’s requirements for tagging and recording into a very powerful tool that the most progressive farmers have picked up on, enabling them to better understand individual livestock performance, while also meeting compliance requirements.”
He says with a new generation of millennial farmers entering ownership and management positions on the land, the demand for data, and their ability to utilise it, has only grown in a few short years.
“They have grown up with this way of working and they expect the technology to be available, along with the ability of farms to generate data at many different points,” he said.
McManaway is also on the board of the Platinum Primary Producers Group, a networking collective comprising over 130 of the rural sector’s key leaders which he founded in 2005.
