We all know that the increased urbanisation in the past few decades has led to fewer and fewer people having a connection to the farming world.
The chance to meet the very people who grow the food they eat is the first step to a greater understanding of the part the primary sector plays in society.
Our online communities, on balance, have probably done more harm than good when it comes to the perception of food production here.
But, with the chance to talk face-to-face with farmers and see the landscape close up, those visitors will hopefully become ambassadors for the industry.
Bryan Gibson
Seed exports looking good
New Zealand seed export earnings have reached a record-high, despite the challenges of a difficult 2020 year.
Why open farm days matter
Tell our story. That’s a line we hear a lot in farming these days. It’s supposed to be the way that rural New Zealand reconnects with urban Kiwis. How we bridge the divide. But as a marketing guy, I’m not so sure.
Northland preps for second round of interns
Northland farmers are committed to taking 22 live-in cadets this year, the second year of the Whangarei A & P (WAP) Society’s farm intern programme.
Surveys herald good vibes in rural sector
Positive attitudes and an optimistic outlook prevail in two recent surveys released on farmer confidence.
UK eyes seat at CPTPP table
Exporters are warning Britain not to expect a free pass in trade talks with New Zealand now that it has signalled its intention to join the Comprehensive and Progressive TransPacific Partnership (CPTPP) trade agreement.