New Zealand Farmers Livestock has launched a new initiative to sell livestock at some of the sale yards it operates in, Frankton, Stratford and Rongotea.
These sale yards already have livestream facilities operational, and general manager Bill Sweeney said farmers will be able to actively participate in livestock auctions streamed live and direct from these sale yards, as well as number of on-farm auctions.
“The new platform is a first for New Zealand. Until now dairy and beef farmers have had limited ability to sell livestock online but the livestream auction format that we will launch shortly after Level 3 becomes operative will complement the traditional sale yard auction and on-farm sale format. The new platform will also support and enhance our agents’ ability to deliver superior service to our farmer clients during a challenging time.”
The Frankton sale yards will host the first sale next Wednesday, with dates also set at Stratford and Rongotea. New Zealand Farmers Livestock is looking to expand the livestream auction format further as and when it can.
