He has worked in key leadership roles for companies like New Zealand Post, MetService, Carter Holt Harvey Forests, Air New Zealand, and Ernst and Young.
Figured’s flagship product, Figured on Farm is a complete cloud-based livestock reporting and cash-flow forecasting tool that integrates with Xero to allow livestock transactions.
Reid was chief operating officer channels and digital at New Zealand Post and before that was chief executive of MetService and Metra Information.
He also has strong farming ties, having been raised on a southern Wairarapa dairy farm near Pirinoa.
