Saturday, March 30, 2024

Fieldays to run online

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National Fieldays will run as a virtual event this year.
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Following the governmental announcement to cancel all large gatherings of over 500 people, the National Fieldays Society has had to adapt the event.

“We understand the economic ramifications would be extensive if Fieldays was cancelled entirely hence why we’ve decided it’s a chance to be innovative in this time of global uncertainty. We’ll still be delivering a world class event on the world stage – albeit a digital version,” society chief executive Peter Nation says.

“The event is treasured, not just to the agricultural industry but as Kiwis altogether. Many people save the date a year in advance. We know of people that have never missed a Fieldays.

“The NZ agricultural industry is one of the most innovative and dynamic of its kind in the world. Crises are not new to the primary sector. We had M bovis a few years back, droughts, the GFC. These are all things farmers and communities have had to endure and ride through. Uncertainty has paved the way for innovation in times where there was no other choice otherwise.”

Digital visitors’ will be able to pick and choose what they wish to view and at whatever time and pace they wish to do so. The technology will allow for visitors and exhibitors to connect but in a new and exciting way.

“The beauty of a virtual experience is that people can enjoy the elements of Fieldays minus the health risks dictated by the current environment.”

The society has partnered with Satellite Media to deliver the online event experience. 

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