Saturday, March 30, 2024

BLOG: Don’t tread water, just get on with it

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If there’s one thing that can be relied on to stay true it’s that change is constant.
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Evolution waits for no one and picking a point in it and deciding to put the brakes on there, perhaps because it suits current circumstances, is a recipe for disaster. Technology is advancing at an exponential rate and that is spurring change in other aspects of society at a breakneck pace. Keeping up can seem daunting but it’s the only way to stay competitive.

That’s not to say that change for its own sake is required. Sometimes the best way to do something is the simplest and those pushing another route are providing the answer to a question that doesn’t exist.

The first week of 2020 has shown the pace of change shows no signs of abating. Climate change is here and taking a massive toll on our near neighbour, Australia. Global political and trade issues are ever-present and seemingly a growing concern. Questions continue to be asked of world food production systems, with alternatives to traditional foods increasingly touted as the way forward.

That all sounds a bit scary but only to those who want to tread water. Challenges provide opportunities for those willing to innovate. People will always need food but they increasingly have choices about where they get it. Farmers must always ask who they serve. The industry in recent years has socialised its ambition to serve conscious consumers, those who care about how food is produced. If that is indeed where we want to go as an industry then we’ll need to keep evolving in terms of both how we farm and how we tell our farming story.

The time for treading water is over. In 2020 we need to kick on and lead the change.

Bryan Gibson

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