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Arable

Hemp industry told to build partnerships

Find trusted partners through the supply chain and put the customer at the core of everything.That is the advice New Zealand Merino (NZM) marketing and development manager Hadleigh Smith has for the hemp industry as it looks to capitalise on the worldwide megatrends around heath and sustainability.In many ways, the industry is at the same point the fine wool industry was 20 years ago, before it embarked on its own and partnered with companies such as Icebreaker and Swanndri.