Friday, March 29, 2024

Spreading the reach

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DairyNZ was quick to work with others in the dairy industry to get out the facts relating to bobby calf welfare and also used the internet to share the information.
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It used its own facebook page, twitter and its website to inform farmers, support them and amplify their voices as well as to inform the wider community directly.
DairyNZ communications manager Bernie Walsh said the data DairyNZ collected on website and social media use showed just how great the reach was.
For the week from Friday November 30 to Friday December 6 DairyNZ’s facebook page reach was 93,453 – an increase of 89,210 compared to the previous week when it was 4243. Reach is measured as the number of people who have seen the post in their facebook news feed.
In the same week the DairyNZ facebook page received 208 new likes and recorded 732 page visits, a 398% increase compared to the previous week.
A total of 7391 people engaged with the page – an increase of 7118 compared to the previous week when 243 people engaged with it.  Engagement is measured as the number of individuals who have clicked, liked, commented on or shared a post.
DairyNZ website’s Question and Answer page had 1672 unique visitors to the page the day it went live.
DairyNZ website page views relating to specific searches on November 28 and 29 showed:
Bobby calves – 1153
Media release – 1415
Welfare – 89 compared with typical daily page views of 10.
Statistics relating to other sites set up following and in response to the bobby calf issue include:
Farmers Against SAFE – We love our animals – 8236 likes by December 16.
Facebook page Proud to be NZ Farmers – 2423 likes by December 16.
Trade Me community – 2476 comments on the issue.

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