Saturday, March 30, 2024

A2 Corporation changes its name

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The a2 Corporation has changed its name to The a2 Milk Company Limited, effective from April 8, 2014.
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Managing director Geoffrey Babidge said the new name reflected the company’s values and mission more effectively.

“For The a2 Milk Company, it reflects our journey from early research and entrepreneurial pioneers in New Zealand to a unified global identity, focused on our mission to make the extraordinary benefits of A2 dairy milk understood and available to all,” he said.

He said it brought together the company’s consumers, employees, dairy farmers, investors and the many independent commercial, health care and academic partnerships it was involved with around the world.

“This new company identity demonstrates our commitment to knowledge, rigour, quality and care in everything we do.”

The a2™ milk brand had achieved over 8% market share in Australia and was also available in the UK, NZ and China.

Recently, the company said the United States was the next priority market where a2 milk would most likely be launched.

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